Investor in Customers (IIC) is a vital component of our business and forms the wellspring of our service development. IIC has played a significant role in helping us enhance our customer satisfaction and service quality. As an independent third party, IIC provides invaluable feedback that ensures our business plans remain customer-focused and driven by the ambition to provide the best service possible.

Measuring our customer excellence through an externally verified business like IIC also made our achievements more credible than doing a survey ourselves. The team at IIC were supportive and proactive from start to finish, making it a pleasure to work with them

For customer feedback with recognised accreditation, there is no one comparable. IIC is really valuable at influencing our customer experience strategy & understanding what we’re doing well/what we could improve for our customers. We massively value what the accreditation gives us. We use it in marketing, for award entries and as a badge of honour.’

IIC have been a valuable partner for us over the last couple of years as we go through significant business change and expansion. They have enabled us to truly understand what our customers think of us and the quality of the products and services we provide. This has been invaluable in driving a culture of continuous improvement internally and ensuring we grasp opportunities for improvement based on direct customer feedback.

At CMAC Group, delivering exceptional service and ensuring the highest levels of customer satisfaction are at the heart of what we do. Partnering with Investor in Customers (IIC) for our 2025 accreditation has been an incredibly valuable experience, providing us with deep insights into how we can further enhance our customer relationships. We highly recommend Investor in Customers to any organisation looking to elevate their customer experience and drive long-term success.